How Watching Movies Makes You a Better Copywriter

I used to be watching a film on Saturday night time once I heard this incredible phrase I am going to in all probability use in my copy at a while.

This lady was trying to get married to a man her pal disapproved of. And somebody stated to him: “What did you count on? Did you actually count on she was going to dodge that bullet?”

The bullet which was being referred to was that of marriage and youngsters, and so forth. And it was a unique manner of claiming “Did you actually suppose she wasn’t going to ever get married and have children?”

However these three phrases “Dodge that Bullet” make it a much more “smack between the eyeballs” phrase, do not they?

Let’s take a look at how this phrase may very well be utilized in completely different industries:

1. Well being: The way to dodge the bullet of a number of the largest killers resembling coronary heart illness & most cancers.

2. Life Insurance coverage: Do you actually suppose you may dodge the bullet of demise?

three. A flu vitamin: Greater than XX% of individuals get the flu over winter. Should you do, you’ll be able to simply take this. Or you’ll be able to dwell in hope that you’re going to dodge that bullet and undergo the implications.

Actually, any state of affairs the place you’ll be able to present that the overwhelming majority of individuals are affected by an issue, you should utilize the phrase / angle of “dodge that bullet.”

And there is one thing to recollect right here: hold your ears and eyes opened for phrases on tv, newspapers, radio exhibits, films, conversations, and so forth.

… since you by no means know when a phrase like “dodge that bullet” would possibly simply come out of somebody’s mouth.

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